This webinar and the tools shared transcend basic theory. It's a powerful mix of tried-and-tested strategies, illustrative real-world scenarios, and an introduction to my comprehensive holiday marketing toolkit. It's a resource designed for effectiveness, no matter when you tap into it.

This webinar and the tools shared is tailored for corporate marketing teams with tight deadlines, content creators overwhelmed with projects, and small businesses with a small or one-person team — regardless of their marketing experience.

Whether new to marketing or a seasoned professional, this packet offers valuable insights and tools to enhance your holiday campaigns.

Regardless of the time of year, the holiday season always brings heightened consumer activity. By optimizing your marketing for this peak season, you capture a more receptive audience, enhance brand visibility amidst all the holiday cheer, and set the stage for increased conversions and sustained customer loyalty in the new year.

It's never too early to start planning, especially when it comes to holiday sales which often account for a significant portion of annual revenue for many businesses. Ideally, begin your holiday sales planning at least 3-4 months in advance. This gives you ample time to prepare your website, design promotions, draft copy, and fine-tune your overall strategy. Starting early also allows for market research, competitor analysis, and ensuring inventory or service capabilities can meet anticipated demand.

Deciding on which holidays to offer sales depends on your target audience, industry, and products or services you offer. My checklists provides a guide to popular holidays observed globally, but it's essential to prioritize based on:

• Demographics: Are your customers primarily from a particular region or culture? Cater to holidays they observe.
• Business type: Some holidays may be more relevant to certain industries. For instance, a chocolatier may prioritize Valentine's Day, while a tech company may focus on Black Friday or Cyber Monday.
• Past trends: Look at your historical sales data to identify holidays that have been profitable in the past.

Lastly, consider doing a survey or poll to gauge what your customers anticipate or desire.

Choosing the right marketing channel often depends on where your audience spends most of their time and how they prefer to receive information. Here are some guidelines:

• Email: Best for reaching customers who have already shown interest in your brand, product launches, or special promotions.
• Social Media: Great for increasing brand visibility, engaging with your audience in real time, and promoting time-sensitive deals.
• Other Tactics: Consider using search engine marketing, paid advertising, or influencer partnerships based on your product type and target demographic.

Consider my answers here, then get my checklists, templates, and guides to ensure you are making informed decisions.

Once registered, you'll have unlimited access to the webinar throughout the 2023 holiday season. Watch it at your own pace, revisit sections whenever you like, and harness its insights whenever the holiday season is on the horizon for your business.